Together with our international partners in industry and leading universities, we explore patterns of innovation and develop tools for effective management of innovation.
Our main areas of research are: Business Model Innovation, Open Innovation, Global and virtual R&D processes, Intellectual Property Management, and Leading for Innovation.
Rad, F.F., Oghazi, P., Palmié, M., Chirumalla, K., Pashkevich, N., Patel, P.C., & Sattari, S. (2022). Industry 4.0 and supply chain performance: A systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies. Industrial Marketing Management, 105(2022), 268–293.
Haefner, N., Palmié, M., & Leppänen P. T. (2021). With(Out) a Little Help From My Friends? Reconciling Incongruous Findings on Stakeholder Management, Innovation, and Firm Performance. Entrepreneurship Theory and Practice.
Schuhmacher, A., Gatto, A., Kuss, M., Gassmann, O., & Hinder, M. (2021). Big Techs and startups in pharmaceutical R&D – A 2020 perspective on artificial intelligence. Drug Discovery Today (Impact Factor 7,32; in Press).
Tashman P., Flankova S., van Essen M., & Marano V. (2021). Why do firms participate in voluntary environmental programs? A meta-analysis of the role of institutions, resources and program stringency. Organization & Environment.
Lingens, B., Miehé, L., & Gassmann, O. (2020). The ecosystem blueprint: How firms shape the design of an ecosystem according to the surrounding conditions. Longe Range Planning.
Schuhmacher, A., Gatto, A., Hinder, M., Kuss, M., & Gassmann, O. (2020). The upside of being a digital pharma player. Drug discovery today 25(9), 1569-1574.
Gassmann, O., Böhm, J. and Palmié, M. (2019). Smart Cities: Introducing Digital Innovation to Cities. Bingley, UK: Emerald Publishing.
Palmié, M., Huerzeler, P., Grichnik, D., Keupp, M. M., & Gassmann, O. (2019).
Some principles are more equal than others: Promotion‐versus
prevention‐focused effectuation principles and their disparate
relationships with entrepreneurial orientation. Strategic Entrepreneurship Journal, 13(1), 93-117.
Schuhmacher, A., Gassmann, O., Kuss, M., & Hinder, M. (2019). The Art of Virtualizing Pharma R&D. Drug Discovery Today, 24(11), 2105-2107.
Schuhmacher, A., Gassmann, O., McCracken, N., & Hinder, M. (2018). Open innovation and external sources of innovation. An opportunity to fuel the R&D pipeline and enhance decision making? Journal of Translational Medicine, 16(1), 1-14.
Schweitzer, F., Palmié, M., & Gassmann, O. (2018).
Beyond listening: the distinct effects of proactive versus responsive
customer orientation on the reduction of uncertainties at the fuzzy
front end of innovation. R&D Management, 48(5), 534-551.
Bonakdar, A., Frankenberger, K., Bader, M. A., & Gassmann, O. (2017). Capturing value from business models: the role of formal and informal protection strategies. International Journal of Technology Management, 73(4), 151-175.
Süzeroğlu-Melchiors, S., Gassmann, O., & Palmié, M. (2017). Friend or foe? The effects of patent attorney use on filing strategy vis-a-vis the effects of firm experience. Management Decision, 55(6), 1122-1142.
Winterhalter, S., Weiblen, T., Wecht, C. H., & Gassmann, O. (2017). Business model innovation processes in large corporations: insights from BASF. Journal of Business Strategy, 38(2), 62-75.
Winterhalter, S., Zeschky, M. B., Neumann, L., & Gassmann, O. (2017). Business models for frugal innovation in emerging markets: the case of the medical device and laboratory equipment industry. Technovation, 66, 3-13.
Palmié, M., Lingens, B., & Gassmann, O. (2016). Towards an attention‐based view of technology decisions. R&D Management, 46(4), 781-796.
Palmié, M., Zeschky, M., Winterhalter, S., Sauter, P.W., Haefner, N., & Gassmann, O. (2016).
Coordination mechanisms for international innovation in SMEs: Effects
on time-to-market and R&D task complexity as a moderator. Small Business Economics, 46(2), 273-294.
Winterhalter, S., Zeschky, M.B., & Gassmann, O. (2016). Managing dual business models in emerging markets: An ambidexterity perspective. R&D Management, 46(3), 464-479.
Schweitzer, F., Rau, C., Gassmann, O., & Hende, E. (2015). Technologically reflective individuals as enablers of social innovation. Journal of Product Innovation Management, 32(6), 847-860.
Weiblen, T. & Chesbrough, H.W. (2015). Engaging with startups to enhance corporate innovation. California Management Review, 57(2), 66-90.
Gassmann, O. (2014).
The danger in missing the innovation moment: Companies fail to identify
future opportunities because they do not have fresh business models. Financial Times, 14, 14-14.
Gassmann, O., Frankenberger, K., & Csik, M. (2014). The business model navigator: 55 models that will revolutionise your business.
Harlow: Pearson. Translated into Cantonese, Dutch, German, Hebrew,
Japanese, Korean, Mandarin, Spanish, Russian, and Thai. Over 100,000
Palmié, M., Keupp, M.M., & Gassmann, O. (2014). Pull the right levers: Creating internationally “Useful” subsidiary competence by organizational architecture. Long Range Planning, 47(1-2), 32-48.
Frankenberger, K., Weiblen, T., & Gassmann, O. (2013). Network configuration, customer centricity, and performance of open business models: A solution provider perspective. Industrial Marketing Management, 42(5), 671-682.
Keupp, M.M. & Gassmann, O. (2013). Resource constraints as triggers of radical innovation: Longitudinal evidence from the manufacturing sector. Research Policy, 42(8), 1457-1468.
Gassmann, O., Widenmayer, B., & Zeschky, M. (2012). Implementing radical innovation in the business: The role of transition modes in large firms. R&D Management, 42(2), 120-132.
Gassmann, O., Daiber, M., & Enkel, E. (2011). The role of intermediaries in cross‐industry innovation processes. R&D Management, 41(5), 457-469.
Zeschky, M., Widenmayer, B., & Gassmann, O. (2011). Frugal innovation in emerging markets. Research-Technology Management, 54(4), 38-45.
Gassmann, O. (2006). Opening up the innovation process: Towards an agenda. R&D Management, 36(3), 223-228.
Gassmann, O., Enkel, E., & Chesbrough, H. (2010). The future of open innovation. R&D Management, 40(3), 213-221.
Gassmann, O., Zeschky, M., Wolff, T., & Stahl, M. (2010). Crossing the industry-line: Breakthrough innovation through cross-industry alliances with ‘non-suppliers’. Long Range Planning, 43(5-6), 639-654.
Keupp, M.M. & Gassmann, O. (2009). The past and the future of international entrepreneurship: A review and suggestions for developing the field. Journal of Management, 35(3), 600-633.
Gassmann, O., & Keupp, M.M. (2007). The competitive advantage of early and rapidly internationalising SMEs in the biotechnology industry: A knowledge-based view. Journal of World Business, 42(3), 350-366.
von Zedtwitz, M. & Gassmann, O. (2002). Market versus technology drive in R&D internationalization: Four different patterns of managing research and development. Research Policy, 31(4), 569-588.
Gassmann, O. & von Zedtwitz, M. (1999). New concepts and trends in international R&D organization. Research Policy, 28(2-3), 231-250.